Articles tagged with: encoding

Is This What You Mean by Color TV?

on Monday, 02 May 2011. Posted in Student Notes


Julia was introduced during the late 1960s and was the first “black” television show since Amos n’ Andy and Beulah went off television in the 1950s. Julia was produced and written by Hal Kanter and starred Diahann Carroll as Julia. The show was quite controversial during its time for Julia portrayed a successful middle-class black family during the same time as Martin Luther King’s death, violent riots, and Black Panther fights with the police. For African Americans during the 1960s, this show did not align with their lives. African American viewers rather felt as though the show portrayed “colorblindness” because reality and the news were showing events drastically different than those on the show (144). According to Kanter, the “encoding” and message that the producers struggled to create was “images of African-Americans in the context of the civil rights movement” (145). Amongst this anxiety of how to portray African Americans however, was the lack of appropriate representation of women (146). Bodroghkozy discusses four different view points and “decoding” of the show and the separate meaning through letters that were sent to Kanter by Julia’s viewers. The letters include viewpoints of white women who liked the show, white women who did not like the show, black women who liked the show and black women who did not like the show.

Stuart Hall: Encoding, Decoding

on Thursday, 28 April 2011. Posted in Student Notes


“In societies like ours, communication between the production elites in broadcasting and their audiences is necessarily a form of “systematically distorted communication.””

- Distortion or misunderstandings because of the lack of equivalence between the two sides in the communicative exchange.