Articles tagged with: early television

Gender Ideology in Television Commercials

on Thursday, 21 April 2011. Posted in Student Notes


Assumptions about Television- Some perceptions about television are that “It is only entertainment, only a source of headline news.” Kervin states that these assumptions come from the noncritical approach people take when viewing television. She mentions that television must be understood as a medium used for gaining social knowledge (knowledge about believes, and representations existing in society- pg 87 reader). Television presents us with images that allow us to accept, question or even challenge the status quo.

· Assumptions about the role of the Critic, Criticism, and the Audience- Kervin points out that even though the goal of television criticism is to present and support its arguments about the medium, it often fails to encourage its readers to critically examine “their own consumption and attitudes toward television.” She offers readers to take asemiotic and ideological approach when examining television in order to gain knowledge of the text (TV. programming) and its social implications.


The Meaning of Memory

on Monday, 18 April 2011. Posted in Student Notes

NOTES COMPILED BY Megan Goldberger

SUMMARY: Lipsitz’s anthropological article discusses the network and sponsor’s use of television as a medium for the promotion of commodities during some of the earliest years in television. Government policies during Post World War 2 America notably altered the profile of home television. Commercial network television played a key role in the emerging economy of the mid 1900’s, acting as an object of consumer purchases and encouraging fragmentation of the family into separate segments of the consumer market. While television began as a thirty minute escape from the stresses of everyday life, it transformed into a marketing medium dominated by constant obvious and hidden advertisements.