Articles tagged with: domesticity

The Meaning of Memory

on Monday, 18 April 2011. Posted in Student Notes

NOTES COMPILED BY Megan Goldberger

SUMMARY: Lipsitz’s anthropological article discusses the network and sponsor’s use of television as a medium for the promotion of commodities during some of the earliest years in television. Government policies during Post World War 2 America notably altered the profile of home television. Commercial network television played a key role in the emerging economy of the mid 1900’s, acting as an object of consumer purchases and encouraging fragmentation of the family into separate segments of the consumer market. While television began as a thirty minute escape from the stresses of everyday life, it transformed into a marketing medium dominated by constant obvious and hidden advertisements.