Articles tagged with: connotation

“Encoding and Decoding in the Television Discourse” by Stuart Hall

on Tuesday, 26 April 2011. Posted in Student Notes



Hall examines “the whole mass communication process” where the object of production is a message. This message is in the form of a “message-form” code, as has been defined in class, that operates in its context. The illustration on page 108 summarizes it well, showing how it is a cycle whereby a production company inserts codes into its product that each individual audience member decodes based on its context and their experiences. Producers are influenced by other media and the ideologies of society at large, which in turn affects the codes they write into new products. Most of this article is key terms, which is here represented by my focus on them as opposed to the summary.