Articles tagged with: campbell

Chapter 8: Campbell

on Thursday, 28 April 2011. Posted in Student Notes


This chapter of the textbook spoke specifically of the history of Television, addressing topics such as viewership, cable television, special programming, and the development of television into a mass medium. A good portion of the chapter focuses on television regulation and control, as pertaining to what can be shown on TV in general and what can be shown specifically for profit. Overall, chapter 8 was a very broad overview of the development of television into what it is today.

Chapter 6 - “Popular Radio and the Origins of Broadcasting”

on Tuesday, 26 April 2011.



Radio was developed in the early 19th century that developed into a multi-technology mass-medium. In the early days it was a source of national identity and a chance to share a common experience. By about the 1920’s it became a full-blown mass medium and was seen as a sort of interstate commerce. It could not be owned and was a collective property of all Americans. Radio talk shows and programs led to the development of many TV shows and genres such as the Ed Sullivan show, the Price is Right, Survivor, etc. By the 1950‘s TV replaced the radio as the after-dinner activity and stole many of the ads, programs, and celebrities that were once catered to the radio indrusty. Radio programs reflect the shift in American culture, including attitudes about race and tolerance levels for stereotypes (think “Amos ‘n’ Andy”). Radio is often perceived as the voice of authority. What allowed radio to continue to exist with the development of the television is the transistor radio; which allowed a radio to be taken where a television could not follow (ie. the beach, car, etc.) Public radio once was widely owned by multiple broadcasters who privately operated and broadcasted music, news, and talk shows; but recently the ownership of many stations has come to belong to several large broadcasting companies that can censor and choose what is sent out to the public. Broadcasters and DJs target audiences by age, gender, income, race/ethnicity and has stations figured around and blocked off to target select audiences.

Chapter 12 – The Culture of Journalism: Values, Ethics, and Democracy

on Tuesday, 26 April 2011. Posted in Student Notes



Chapter 12 in Media Essentials discusses the current state of journalism and how it has evolved as we enter into the Information Age. We learn that news is “the process of gathering information and making reports using a narrative framework” and that there is a criteria for what journalists consider to be “newsworthy” – the timeliness, proximity, conflict, prominence, human interest, consequence, usefulness, novelty, and deviance of stories. While most journalists uphold a number of values (including the principles of neutrality and ethnocentricism), they often times come into conflict over ethics in the news media. In particular, the issues of deception, privacy invasions, and conflicts of interest have led journalists to seek answers from philosophic principles to help them resolve these dilemmas.

Chapter 8: Television, Cable, and the Specialization in Visual Culture

on Tuesday, 26 April 2011. Posted in Student Notes



In the development stage of television, early inventors Zworykin and Farnsworth competed to establish a patent for the first electronic TV. TV developed technical standards and turned into a business and eventually the FCC adopted analog for all U.S. TV sets. Later channels began being assigned and the color standard was introduced. As television soon began to become a big business, broadcast networks competed for control over its content, mainly by setting out to diminish sponsors’ influence on and ownership of programming; spot advertising developed. The introduction of cable provided access for communities that couldn’t receive airwave-based broadcast signals along with posing a major competitive threat to broadcast television.